PROOFPOINT AI — “BTS WITH CLIFF DATAMAN”
Social film companion to the 30-second broadcast spot that aired on ESPN.
Client: Proofpoint AI
Writer/Director: Andrew “Oyl” Miller
Production: ONLYCH1LD
Visuals & Animation: Veo 3.1 in Google Flow
Music & Sound Design: Suno & Eleven Labs
Editorial: Final Cut Pro
BRINGING AI TO BROADCAST
Cybersecurity ads almost always look like blue circuit boards, blinking server racks, and stock-footage actors squinting intensely at laptop screens. They talk endlessly about threat vectors, zero trust, and enterprise resilience, but they rarely make you feel anything.
When Proofpoint approached us to launch Secure Every Interaction, the goal was to treat digital security like an adrenaline-fueled cinema heist rather than an IT software brochure.
Instead of showing invisible code, we dramatized Proofpoint’s defense agents as relentless, behind-the-scenes operatives working in the shadows, intercepting attacks across people, data, and digital architecture before anyone inside the perimeter even blinks.
Produced with ONLYCH1LD and premiering on ESPN, the spot marked a personal milestone: taking a full-scale generative AI commercial pipeline onto national broadcast television with the pacing, tension, and visual discipline of classic commercial filmmaking.